TCL One Drive
TCL, the world's third largest display manufacturer of phones, TVs, etc., were eager to move into the digital product space to augment their hardware line.
Project
They asked our design firm to tackle an exciting design challenge: create a smart driving assistant to cater to drivers' needs.
Process
I led the team of designers to work with the TCL product team to set initial product and design strategy. We then used five day design sprints to design and build a voice controlled user interface for the driving experience. Our prototyping and user testing process ensured that the interface was easier and safer to navigate, even as we added additional features like parking assistance and music integration.
Roles
Product Strategy
Project Management
Design & User Research
Information Architecture
Interaction Design
Design for Experience
Voice Interface Design
Outcome
The success of this project inspired TCL to ask us to expand and define a longer term vision for voice - not just for driving, but for additional spaces and displays like the living room, office, etc.